%0 Journal Article %J Съпоставително езикознание / Сопоставительное языкознание / Contrastive linguistics %D 1982 %T Влияние на факторите асоциативна сила и брой на сричките върху заучаването на английски думи от носители на българския език %A Герганов, Енчо %A Красимира Тасева-Рангелова, Красимира %X Тhe design for 2 х 2 х 20 factorial experiment was used to test the hypothesis that learning of foreign language lexical items depends on: a) the associative value (AV) of the words, b) the number of syllables (NS) of the words to be learned, and c) the individual characteristics of the learners. The two levels of the factors AV and NS are high AV and low AV, and one-syllable and two-syllable words, respectively. The twenty subjects represent the levels of the third factor. The AV of 236 English words had been measured for Bulgarian subjects in a previous experiment. Verbal material for the present experiment was selected among those words. A paired-association learning paradigm was used so that the English words appeared as S-terms and the corresponding Bulgarian equivalents as R-terms. Learning was measured by the number of trials %B Съпоставително езикознание / Сопоставительное языкознание / Contrastive linguistics %V 7 %P 3–12 %G bul %N 4